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Advertising totems are one of the key tools of outdoor advertising, highlighting a brand or service in urban settings. These structures combine visual appeal with durability, so it’s important to consider both the functional and technical aspects of their production. Below are the main stages of creating advertising totems, the materials used in production, and the essential details to better understand the product.

Production Stages of Advertising Totems

1. Design and Planning
   The first stage is design development and construction planning. Engineers and designers create technical drawings, taking into account the client's requirements and the specifics of the location where the totem will be installed. It's crucial to define the size of the signage, the totem's height, and its appearance early on. Additionally, safety and stability requirements must be considered. This step is critical as proper design ensures the durability and aesthetics of the advertising totem.

2. Material Selection
   Various materials are used for advertising totems depending on the specific tasks and budget. The most common materials include:

   • Metal (steel or aluminum): Used for the frame, providing strength and stability. Metal frames are corrosion-protected through powder coating or anodizing.
   • Acrylic or polycarbonate: Transparent or translucent panels for displaying advertising information, logos, and images. These materials are highly resistant to UV radiation and mechanical damage.
   • Plastic: A cheap and lightweight material, often used for smaller or temporary totems.
   • LED modules: Integrated lighting for increased visibility of the totem at night.

3. Frame Fabrication
   After material selection, the frame is constructed. The metal frame is the core of the totem, which must be not only strong but also lightweight for installation. During this stage, areas for LED lighting installation are also planned if required.

4. Surface Treatment and Painting
   Metal components undergo processing (sanding and anti-corrosion protection). The frame elements are then painted according to the design specifications, usually with powder coating for durable, resistant coverage.

5. Assembly of Advertising Panels
   After the frame is fabricated and painted, the advertising panels are installed. Special fasteners are used for acrylic or polycarbonate panels to ensure they remain stable against external factors like wind and rain.

6. Installation on Site
   One of the final steps is the installation of the totem on-site. A foundation is prepared in advance, sturdy enough to support the structure's weight. Depending on the height and conditions, special cranes and equipment may be required for installation. It's also important to ensure a power connection for the lighting.

Important Technical Details

• Foundation: Every advertising totem requires a reliable foundation, especially for tall structures. The depth and width of the foundation depend on the totem's size, soil characteristics, and weather conditions.
• Lighting: LED modules are an integral part of modern advertising totems. They help attract attention during nighttime and minimize electricity costs.
• Maintenance: Despite their durability, advertising totems require periodic maintenance, including checking fasteners, replacing lights or LED elements, and cleaning the surface.

Conclusion

Advertising totems are not just decorative elements but complex engineering structures that require thorough attention at every stage of production. From material selection to installation, each step is vital for creating a high-quality, durable product. Our company offers custom advertising totems and advertising structures on order for the successful promotion of your brand. We specialize in the production of advertising totems in Azerbaijan, ensuring high quality and an individualized approach. To attract attention to your company, especially at night, we create illuminated advertising totems that guarantee visibility 24/7.

We offer a full range of services, including installation of advertising signages within your outdoor advertising campaign in Baku and other regions of Azerbaijan. Brandex Company founded by 2017 and today serving to customers as one of the best advertising companies in Azerbaijan.